Delta passengers are angry, but will be back. They have little choice

Delta Air Lines recently experienced a service meltdown, leaving many passengers frustrated and unable to complete their trips. Despite the inconvenience, most travelers are likely to continue using the airline. The dominance of major carriers like Delta, American, United, and Southwest, along with frequent flyer accounts and branded credit cards, contribute to passengers’ loyalty. While some passengers express disappointment and uncertainty about flying Delta again, other airlines have seen demand bounce back after similar incidents. The hub system also limits passengers’ alternatives and makes it easier for airlines to maintain their market share. Delta’s reputation for good service and its track record in on-time performance and low cancellation rates also contribute to passengers’ willingness to continue using the airline. Overall, breaking up with an airline is often a difficult choice for many travelers.